Where Angels spot successful startups
and invest online

  About clevergig clevergig is a B2B SaaS company and Startupbootcamp alumnus. Our smart, on-demand scheduling software allows temp agencies and other middle-men to quickly match the right worker with relevant shifts or projects. We are tapping into the fast-growing gig economy and on-demand product and service deliveries. Our business model is subscription based, where a customer pays a license fee per user. Our product is fully operational and we have built up significant commercial traction in the last few months. Gross margins are high (90%), with healthy acquisition costs relative to Customer Lifetime Value (CLV). Our goal for the coming 5 years is to build a company with €5m in annual recurring revenues (ARR).     About this round This relatively small funding round is meant as a bridge towards a larger (growth) round in 2019. Please note that funding room is therefore limited. We will use the proceeds of this round to become cash flow positive and further grow the business. This then strengthens our position when negotiating with venture capital funds. Joining this round is a great opportunity, as you are protected by the cap, while our next growth round is expected to be done at a much higher valuation than this cap.   Commercial traction We use a subscription model, where clients pay a license fee to use our software. Our Annual Recurring Revenues (ARR) currently stand at €46K and have been growing fast in the last few months. With every new month that passes, we add more clients and thus increase our ARR. In the last 4 months, we found product/market-fit and managed to sign up most of our clients. All customers are Small- to Medium-sized firms from the Dutch temp or event agency space. We have another 47 deals in our pipeline, with a CLV of €170K when assuming a 30% conversion rate. Each month some 20 new prospects show interest in our product and request an online demo to see our product.     Sales model Our sales model is typical for a SaaS company. Almost everything is done online or via the phone, which is highly efficient and allows us to build a scalable model going forward. A prospect typically requests an online demo via our website (generated via online campaigns) or is approached by a cold call. If there is a fit, we then demo the product in an online meeting. After negotiations, we onboard the client via an online session and provide support via online chat or phone.   Product usage Our clients - small to medium sized temp agencies - act as middlemen to provide staff to their clients. Usually on short notice. Examples include staffing to fill open shifts for companies in hospitality, healthcare, and logistics. Our current clients serve more than 500 of their clients via our software. To date, more than 750 workers are actively being scheduled via our app. And it is safe to say that our product is becoming an indepensible part of our customers' daily operations. The scheduling data provides the key source of information to bill their clients, and pay their workers. Key numbers are provided below.     In February alone, >2,500 shifts - or 15,000 hours - were scheduled. A 44% increase from the previous month. Best news of all is that 91% of those shifts were fully staffed, and most of them within minutes after publishing. Below you can find a short demo of how you can quickly fill an open shift:     Vision The gig economy is here to stay. Consumers want products and services now and delivered to their door. As a result, smart companies are shifting to a more flexible workforce to deal with peaks and insource specific knowledge. At the same time, an increasing number of workers is choosing to make a living via several sources of income. We foresee a future where employees no longer have a fixed role within a single company but are dynamically teamed together from project to project, based on skills, knowledge and staffing needs.   Goal clevergig aims to make a strong contribution to this changing labor market. We wish to enable companies to create an on-demand workforce and to provide them with simple tools to manage their flexible workforce. At the same time, we aim to ultimately give workers the freedom to do the work they want to do, when they want to do it. Growth scenarios include linking up temp agencies' clients to our software and making our software a plug-and-play solution to adjacent software providers. Our focus remains on the on-demand space, rather than traditional and predictable scheduling.   Problem Temp agencies provide an extra layer of flexibility for many firms in the Netherlands. Some agencies provide on-demand services, filling open shifts on an ad hoc basis. A temp agency planner currently wastes time in finding the right worker with such an open shift. He or she often uses email and Whatsapp Excel to assess worker availability. Then calls or messages his pool of workers to find the right person and share relevant information on the shift. Workers are left with an old-fashioned and slow experience, while clients are left in uncertainty on whether a shift is filled.   Solution clevergig offers a workforce management (WFM) tool, to manage and schedule a flexible workforce with ease. We are now fully focussed on temp agencies. Helping them to quickly schedule the right worker for an open shift. Workers take a more active role and provide real-time availability, and accept shifts from their phone. Our product is used by small to medium size temp agencies that have a pool of on-demand workers, who act as a layer of flexibility for one or more clients.  

Introduction We are Nestegg Biotech, a startup company working in the southern Netherlands to provide enhanced automation for the global research and pharmaceutical industries. We have developed a new, integrated way of automating test with the goal of making systems smaller, faster, and more consistent than existing products. Most research is still completely manual or uses large, complex robotic systems that bring their own set of problems. Developing new systems for this industry is challenging because all research follows strict guidelines and must use standardized products for their work to be valid. We have developed a solution that uses a simpler form of automation while being able to use industry standard products and procedures.   The Market We are focusing on the market for immunoassays which are very standardized test used to detect the presence of a certain substance (molecule) in a sample (generally blood plasma or urine). Common examples of these test would include a pregnancy test, drug test, cancer detection, measuring insulin levels, or testing for infectious diseases. The goal of the test is for the sample to change color if the test is positive. The researcher can then analyze the amount of color change to measure how much of substance is in the sample. Within the immunoassay market, we are focused on a test called the Enzyme-Linked Immunoassay or ELISA for short. In 2016 the total immunoassay market was valued at $17.6 billion with around $11 billion based on consumables and accessories (our category). The ELISA kit provider market is a sub $1 billion market but is quickly growing as the assay becomes more widely used and automated. We will position ourselves to be a consumable that provides automation to the existing ELISA kits. (Sources and detail on page 19)   The Problem Most laboratories conduct thousands of these test per year and are currently limited by how many of them they can perform. Researchers either perform them by hand and follow a strict schedule of timed steps or they use a robotic system that is large and complex. The robotic systems generally require several machines and use robotics to move the test plate around to the different machines. Others do everything in one machine but are very large, expensive, and can only handle a single plate at a time. There are also several smaller systems but for them to work researchers must use custom plates from that manufacturer and they don’t work with any of the industry standard base products. Most of these devices can’t be used by any larger institutions that stick to following standard procedures with standard base products. These devices can only be used by small labs and single researchers doing independent work. Most research is built around simple task such as adding or removing fluids, gases, and test samples while conducting a test (assay). The medical and pharmaceutical industry use standardized test containers (microplates) for most of their work. Like a recipe one would follow in the kitchen, researchers have recipes for conducting a standardized test. These recipes require a series of carefully timed steps where a test container (microplate) is used to create a reaction. These test containers (microplates) have a series of holes (wells) in them so that a researcher has multiple samples on the same test plate. Being able to work with these existing microplates and then being able to automate the standard test packages is what this market is currently missing.   Our Solution We have developed an automated, integrated system for medical and pharmaceutical research. Instead of using robotics and multiple devices for each task we have developed a closed system with very few moving parts to allow for a new form of automation. When a researcher is conducting an immunoassay, they will purchase an ELISA kit and use a test container called a 96-well microplate with the kit. This 96-well microplate is simply a plastic test dish with 96 holes. What makes our new product unique is a system that uses micro-sized channels to flow liquids or gasses to the exact location they are needed on the microplate. This field is called microfluidics and we have developed a unique way of using this technology for automation. Most microfluidics are also non-standard products that are very specialized for very specific uses. We are using this technology but in a different way so that it can send liquids in and out of each of the 96 wells with perfect control. Our system is named “Obruza” and our fluid adapter is named “Unalfux”. Obruza is designed to handle all of the necessary inputs and controls needed to run a standard immunoassay on the 96-well microplate. With this type of solution, we do not disrupt the existing workflow or ordering process for our end-users. And simply provide the ability to automate the kits they are already purchasing. We are starting with a single plate version and plan to develop larger versions of the system in the future that can take multiple plates at a single time.   Business Model To use simple terms, we will compare our product to a printer. You have the printer, the paper, and the ink. You need to sell a printer one time to allow your reoccurring revenue from the other products to work. You are also less interested in paper sales because it is relatively generic, and customers can buy alternatives. Over time your reoccurring revenue from a high-priced consumable will surpass your revenue from the one-time hardware sale. The Obruza system consists of three main components: the enclosure, the Unaflux adapter, and the control software. We will sell the enclosure with the control software built in. Our consumable is the fluid adapter which is a one-time use product to be used alongside an ELISA kit. ELISA kits are fairly generic, and there are many suppliers who have thousands of kit variants. Despite there being thousands of kits, most follow the same basic steps and all kits can be reduced to 2 or 3 basic designs. Selling a consumable adapter for each kit means that researchers will be buying a new one each time. Researchers commonly spend hundreds or thousands for kits to perform these assays manually.   Why Us? We are approaching the problem from a different angle than most other companies. After studying the industry for several years, we have been able to identify what makes or breaks technology in this space. Our ability to take existing products and protocols and automate them with minimal cost, footprint, and complexity will make important contributions in this space. We have a dedicated core team and a strong support network in place. The team is confident that combination of its business model, technology, and development schedule are what set it apart from all other competition in this space. We use lateral thinking to pair well-understood techniques and standards with what we envision for the future of lab automation.  We are involved with the Dutch/Flemish regenerative medicine Crossing Borders Consortium (RegmedXB) and are partnered with the Brightlands Health Campus. Both of these strategic alliances give us the network and reach to bring a new standard of automation to this region and the world. We intend to serve the global research market by providing forward-thinking lab automation through highly adaptable design.  

We are Innovation in Motion, a smart home startup with one simple mission: to re-invent the everyday. We believe we can do so by creating products that add value for people, every single day of their lives. And our focus is on some of the most traditional product categories out there. In just a few years’ time, seemingly timeless products like doorbells and thermostats have been completely disrupted. Now, we invite you to invest in the next big leap forward for smart home: putting the home in motion. Up till now, connected switches, sensors and appliances have given us a glimpse of what’s possible. Moving forward, the next big step is to bring simple and affordable motorization into the smart home. By doing so, you unlock the power to truly mobilize the physical house around you and make your home work for you. But we discovered nobody is creating this technology for the mass consumer segment, so we set out to do it ourselves. With IIM, we’re building software-driven devices that combine the best of IoT with advanced motorization to improve the daily lives of millions of people. We’re starting with curtains. Almost everyone has them, but they haven’t changed in ages. That’s why we created Slide: a simple system to automate your curtains. You can install it on your existing rails in just three minutes, no drilling or tools required. And Slide is not meant to replace one action (opening your curtains by hand) with another (opening them with an app). It’s about adding new functionality, like waking up with natural light instead of an alarm clock. Or protecting your home from burglars with the ‘holiday mode’ when you’re away. Users can set these routines right from the app on their phone. Slide also integrates with popular voice assistants like Amazon Alexa and Google Home (coming to the Netherlands in Dutch, later this year).      What sets Slide apart from existing curtain motorization systems? The engineering behind Slide makes it the first product that puts smart curtains within reach for the mass consumer market. Motorized curtains have been around for decades. But they’re all based on the same mechanical system, which requires that a motor unit is fitted onto a special rail, that must be exactly built to order for a specific length. The associated labor, production and logistics costs are huge. As a result, these products are expensive and only targeted at a high-income, niche audience. Because they’re custom-built, these systems also cannot be sold off-the-shelf through common retail channels like Coolblue, Mediamarkt or Amazon. We solved this by eliminating the need for custom-build rails. We developed and successfully patented our mechanical design, that works with virtually any existing curtain track. Instead of a customized rails, we use an ‘open-loop’ system with an cable that’s four times stronger than steel and runs next to your existing rails out of sight.   Slide is also a software-driven product: we’ve fully leveraged the best that IoT has to offer to make Slide the most accurate, responsive and functional smart curtain system out there. For the customer, all this means Slide is affordable and easy to set up. Plus, the product itself is hidden behind your curtains, out of sight. Business-wise, we have a highly simplified supply chain that significantly brings down costs and allows us to offer Slide in a range of channels that could previously not offer smart curtains to their customers. Traction We already sold 5000 units in pre-order through Kickstarter and Indiegogo, validating product-market fit for Slide. Our most popular markets are – in order – the USA, the Netherlands, United Kingdom and Germany. We’re shipping out these units this summer and will start retail sales in the Netherlands in Q3 2018. There’s wide interest in Slide from the market, including the big smart home players, the window coverings industry, and retail channels. We have partners that are ready to start selling Slide. In addition to these retail channels, we’re also talking directly to key smart home players including Google, Amazon and Nest. Time to execute We’re raising funds on Leapfunder to help us prepare launching Slide in Dutch retail. We’ve done extensive research and have a good understanding of the market, and a clear strategy for launching Slide. This includes a positioning of the product and brand, channel strategy and marketing plan. The Netherlands is our beach head market to validate our assumptions. Slide is a born global product, and we’ll expand internationally to select markets soon after. In addition to our B2C approach, we will also consolidate B2B opportunities for Slide in hotels, hospitals, elderly care and office spaces. Become part of the next big leap forward for IoT at Home Innovation in Motion was founded in 2016 by Kaj Beetstra and Thijs Olthof. We combined our backgrounds in entrepreneurship and strategy consultancy with our shared understanding of technology and product innovation. Slide is the first in a series of smart home products we’re planning to launch. Slide is both a very strong business case in itself (B2C and B2B), but will also help expand our knowledge of the wider smart home market.   Our growth strategy following Slide is based on an ambitious vision that we’re eager to share. We’re confident that in one or two decades, almost everyone will have a highly motorized and robotized smart home that can truly take care of you. A house that will cook for you, clean up after you and put away your laundry. A home that’s there for you from dawn to dusk.   There’s a simple reason why we’re convinced this will happen: people have always sought to make their life easier.  This is why products like the vacuum cleaner, the TV remote control and the dishwasher became major successes and changed our daily lives. ‘Comfort’ is one of the biggest drivers of consumer purchasing behavior – and our products fit right in.   We realize this vision is a distant view for now, both because the technology and market readiness are not there yet. But at Innovation in Motion, we’re already building the products that are ahead of the curve and will pave the way. Products that, just like Slide, add constant value to your life. And in doing so, reinvent the everyday.