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qinsights B.V.
The Netherlands
Evidence-Linked AI for Qualitative Research
QInsights is building AI software for one of the hardest parts of research: turning qualitative data into conclusions that are not only fast to produce, but also reviewable, explainable, and defensible.
Organizations increasingly rely on interviews, focus groups, stakeholder conversations, evaluations, and open-ended feedback to support important decisions. The bottleneck for this type of research is not access to text. It is the ability to produce interpretations that are rigorous, transparent, and defensible.
The Problem
Existing options force a poor trade-off.
Traditional qualitative analysis tools provide structure, but depend on slow, coding-heavy workflows. Generic AI tools are faster, but they lack methodological guidance, contextual awareness, and clear traceability back to the underlying material.
Newer AI-enabled research platforms often approach analysis from a data-collection logic, where synthesis is secondary rather than foundational. QInsights is built from the opposite direction.
The platform combines retrieval-augmented generation with workflow logic tailored to qualitative research practice. Users can identify themes, compare subgroups, test interpretations, revisit prior analyses, and keep findings linked to the supporting data.
The aim is not automation. It is evidence-linked interpretation that helps professionals work faster without giving up rigor or accountability.
Our moat is encoded methodology.
The company is co-founded by Dr. Susanne Friese, a recognized expert in qualitative research and AI-supported analysis. The product draws on her decades of experience in how qualitative researchers actually work.
Qualitative analysis is not a single task. It’s a sequence of reasoning steps.QInsights is the first system that structures that sequence end-to-end.
The company already has a live product and paying customers across universities, consultancies, and applied research teams.
The core signal is clear
Customers are willing to pay for a more trustworthy and usable approach to AI-supported qualitative analysis.
QInsights is raising capital to deepen product development, improve platform stability, and build a repeatable commercial engine.
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